Our first 30 days...
Despite being founded and in development since early 2018, we've only gone live as of 30 days ago. As creatives, we wanted to ensure the brand's vision is presented the way we had always imagined. We didn't want to output something, to eventually think “I don't like this” or “this could have been better”. We'll address this and reasons why in another journal entry soon.
As a new brand, and without coming across as sceptical, we'd only have ourselves to kick for thinking everything would sell out immediately had those expectations failed. Afterall, a brand is fundamentally built on trust, background and reputation. That car you like, why do you like it? Not only does it look good, but the brand behind it has built trust, a background/history and has a reputation.
All things which as a new brand, would be pretty much impossible to produce right-away without some kind of backing or endorsement (Kanye, we're here if you want to talk).
Saying that though, we're super happy with the progress and the orders we've received within such a short space of time. We know our collection is fire, so that was inevitable but that still doesn't take away how you'd need to invest into a brand which you're unfamiliar with, over those which you are.
Every order has been appreciated massively and not only do we hope you're happy with what we've produced, but you get a better indication of the brand, the care we put into things and how you'll continue following us as we grow.
The first 30 days has not been a focus on sales though. As with most things, we have been laying the foundation for the brand. Producing, editing and making adjustments to content, generating ideas and branding material, sourcing models, scheduling content; including posts, campaigns and future releases, the logistics and operational side of the brand.
It's a process and a journey.